Social Media Marketing
The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.
Details
Field of Interest
Business, Entrepreneurialism, and Management
Degree Type
Certificate of Completion (CCL)
Academic Plan
Social Media Marketing (CER)
Academic Plan Code
5830
Total credits required
17-18
Effective Term
Fall 2021
Notes
Students must earn a grade of C or better in all courses within the program.
What You'll Learn
- Apply current technology to specific business tasks. (CIS103)
- Apply effective oral, written, and visual business communication skills. (GBS120)
- Analyze marketing research to create marketing plans and forecasts. (MKT101, MKT110, MKT271)
- Create an ethically and socially responsible social media campaign. (MKT101, MKT110, MKT111, MKT271)
- Differentiate social media marketing from other marketing approaches. (CIS103, MKT101, MKT110, MKT271)
- Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
- Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. (MKT110, MKT111)
- Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS120, MKT280AB, MKT298AB)
| Course # | Course Title | Credits |
|---|---|---|
| Credits: | 15 | |
| CIS103 | Introduction to Social Media | 3 |
| GBS120 | Workplace Communication Skills | 3 |
| MKT110 | Marketing and Social Networking | 3 |
| MKT111 | Applied Marketing and Social Networking | 3 |
| MKT271 | Principles of Marketing | 3 |
Course Sequence by Term
| Course # | Course Title | Credits |
|---|---|---|
| Credits: | 2-3 | |
| MKT101 | Introduction to Public Relations | 3 |
| MKT280AB | Marketing Internship | 2 |
| MKT298AB | Special Projects | 2 |
At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.