Marketing and Sales
The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.
Details
Field of Interest
Business, Entrepreneurialism, and Management
Degree Type
Associate in Applied Science (AAS)
Academic Plan
Marketing and Sales (DEG)
Academic Plan Code
3094
Total credits required
62-69
Effective Term
Fall 2023
Notes
Students must earn a grade of C or better in all courses within the program.
What You'll Learn
- Use basic mathematics and accounting principles to manage the financial health of an organization. (ACC111, [MA])
- Apply current technology to specific business tasks. (CIS105, BPC110, CIS103)
- Apply effective oral, written, and visual business communication skills. (GBS120, GBS233, [FYC], (COM))
- Demonstrate critical thinking through written and oral formats. (GBS120, GBS151, GBS205, GBS233, SBU200, [FYC], [HU], [SG], [SQ], (COM))
- Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151, IBS101, MGT251)
- Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (ACC111, GBS151, GBS205, MGT251, MKT271, MKT+++, SBU200, [HU])
- Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, GBS205, MGT251, MKT271, MKT+++)
- Analyze marketing research to create marketing plans and forecasts. (GBS151, MGT251, MKT271, MKT+++)
- Create an ethically and socially responsible social media campaign. (MKT110, MKT271, MKT263, MKT+++)
- Analyze business advertising scenarios in the context of target markets. (MKT263, MKT271, MKT+++)
- Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MGT126, MKT267, MKT271, MKT+++)
- Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT110, MKT267)
| Course # | Course Title | Credits |
|---|---|---|
| Credits: | 25-27 | |
| ACC111 | Accounting Principles I | 3 |
| BPC110 | Computer Usage and Applications (3) OR | |
| CIS105 | Survey of Computer Information Systems (3) | 3 |
| FYE101 | Introduction to College, Career and Personal Success (1) OR | |
| FYE103 | Exploration of College, Career and Personal Success (3) | 1-3 |
| GBS151 | Introduction to Business | 3 |
| GBS120 | Workplace Communication Skills (3) OR | |
| GBS233 | Business Communication (3) | 3 |
| MKT110 | Marketing and Social Networking | 3 |
| MKT263 | Advertising Principles | 3 |
| MKT267 | Principles of Sales | 3 |
| MKT271 | Principles of Marketing | 3 |
Course Sequence by Term
| Course # | Course Title | Credits |
|---|---|---|
| Credits: | 15 | |
| Students should select 15 credits from the following courses in consultation with a Department Advisor. | ||
| CIS103 | Introduction to Social Media | 3 |
| GBS205 | Legal, Ethical, and Regulatory Issues in Business | 3 |
| IBS101 | Introduction to International Business | 3 |
| MGT126 | Customer Service Skills and Strategies | 3 |
| MGT251 | Human Relations in Business | 3 |
| MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area. | 3-15 | |
| Course # | Course Title | Credits |
|---|---|---|
| None | ||
| General Education Requirement | Credits: 22-27 | |
| General Education Core | Credits: 12-17 | |
| First-Year Composition | Credits: 6 | |
| Any approved general education courses from the First-Year Composition area. | ||
| Oral Communication | Credits: 3 | |
| COM100 | Introduction to Human Communication (3) OR | |
| COM110 | Interpersonal Communication (3) OR | |
| COM225 | Public Speaking (3) OR | |
| COM230 | Small Group Communication (3) | 3 |
| Critical Reading | Credits: 0-3 | |
| CRE101 | College Critical Reading and Critical Thinking (3) OR | |
| Equivalent as indicated by assessment (0) | 0-3 | |
| Mathematics | Credits: 3-5 | |
| Any approved general education course from the Mathematics area. | ||
| General Education Distribution | Credits: 10 | |
| Humanities and Fine Arts | Credits: 3 | |
| Any approved general education course from the Humanities, Arts and Design area. | ||
| Social and Behavioral Sciences | Credits: 3 | |
| SBU200 | Society and Business | 3 |
| Natural Sciences | Credits: 4 | |
| Any approved general education course from the Natural Sciences area. | 4 | |
At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.